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In my experience, we all seem to have an inner voice that drives us, that gives us the inspiration to attempt things that seem impossible, things that others don't believe we can achieve.
In one of Johnnie Walker's motivational videos, we see a working man living in a gray world without color, who dreamed of a better world filled with glittering possibilities. They're the kind of dreams that make the world go round! One day a red flower blows into the bowl that defines his world, and he begins believing that he can make it to this better world filled with possibilities. He tries to take action towards his dream by making the effort to climb out of his world alone, but he fails.
In one of Nike's motivational videos entitled "Jumprope", the idea of visualizing past successes and envisioning future results is very powerfully illustrated! We see a hooded figure from the back vigourously working out at jumping rope; then we see a young man's face from the front, as he jumps, recalling the success he's experienced surfing as a boy, and then envisioning himself as a professional surfer in the future, succeeding in various wave jumps,.
Motivational clips integegrated into this social media campaign helped save the library in Troy, MI! This campaign resulted in a tremendous 342% greater voter participation than projected.
In the words of one of my commercial writers, Bill Warriner, "This is one of the most elaborate, beautiful, intellectually astounding commercials I've ever seen -- and 3 minutes long! The sponsor is Docomo, the Japanese cell phone/smartphone manufacturer and the virtual Verizon wireless network in Japan."
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