Inspirational movies | Philips is not clowing around
...not so much for the widescreen cinematic experience, but for the very exciting shooting and special effects that are used in this two minute spot. This commercial brings out the best in production and post production: In production, you'll see a state of the art motion control rig, dolly work, cranes and lighting. And in post, you'll experience 5 weeks of special effects, layering, colorizing and 3D animation...it's exceptional.
These digital tools can also be utilized in a corporate theater environment.
See the making of this spot. View the film full screen with crew comments.
As reported by AdForum.com:
Agency: Tribal DDB
Advertiser: Philips
Brand Name: Philips Cinema 21:9
Production Company: Stink
Country of Production: Netherlands
Awards: Cannes Lions 2009 (Grand Prix) for Interactive Film
Executive Creative Director: Neil Dawson
Creative Director: Chris Baylis
Art Directors: Mariota Essery, Andrew Ferguson
Copywriters: Carla Madden, Chris Baylis
Director: Adam Berg
Director of Photography: Fredrik Backar
Executive Producer: Marik Pytik
Account Planner: Sean Chambers
Agency Producer: Jeroen Jedeloo, Iwona Echt
Advertising Manager: Gary Raucher, Nourdin Rejeb