Inspirational Video Achieving a Dream | Pepsi
This is a pretty innovative use of green screen, as well as social commentary
Whether the ultimate goal is to be in front of a crowd or to give your everything for an internal vision, I love the attitude of this young man who makes his way to accomplishing his dream. All dreams require this kind of tenacity.
According to The Inspiration Room Pepsi Rising was developed for PepsiCo International at CLM BBDO, Boulogne Billancourt, Paris, France, by executive creative directors Gilles Fichteberg and Jean-François Sacco, art director David Bertram, copywriter Leo Berne and agency producer France Monnet.
Filming was shot by director Daniel Kleinman via Rattling Stick, London, with producer Johnnie Frankel. Post production was done at Framestore. Music was provided by Peter Raeburn and Nick Foster at Soundtree.