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This American Airlines motivational video clip, "Putting Them First", in support of those who serve not only contains a powerful emotional component, it also contains an effective call to action for the website, where guests can participate in supporting our US troops, as well as find ways to get involved in Haiti relief, American’s Miles For Kids In Need®, and several other initiatives.
Motivational videos provide the authority to help people take action that they wouldn't take otherwise. And when integrated into a larger campaign like a corporate team building exercise, a televised broadcast or viral video, it builds brand awareness along with getting people involved in a worthy cause.
I'm thankful for everyone serving in our military! I'm certain you are, too!
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