On a high note of making the lives of others better while doing something that matters, this motivational video certainly conjures up some great ideas for corporations to emulate.
This inspirational spot opens with the message, "Every day Amarok's go on test drives", introducing the star of the show. What follows are various scenes of the Amarok on paved roads in various terrains.
Then the viewer is asked, "What if we could give Amarok drivers a better idea of the Amarok's abilities?" as the Amarok drives off the pavement onto dirt. Then the question, "What if we could do more with all that carrying capacity?" And we see full payloads of cargo, and images of the Amarok climbing rocky terrain in a 4-wheel drive environment.
In the following quick scenes, we see drivers of the Amarok delivering packages that matter to communities of South Africa that don't receive basic supplies:
- Textbooks and stationary
- Sewing machines to local entrepreneurs
- Food supplies to local animal shelters
- Care packages to vulnerable communities
The inspirational spot concludes with the tagline, "Take a test drive that matters" and sports the hashtag #AmarokTestDrive.
If you're looking to create a campaign that matters, use the button below and our team will help you get started.
