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Make the most of your opening moments - Move your audience to action with motivational video clips
By David Haneke
It’s the opening day of your big meeting. The members of your sales team have arrived at the hotel, checked into their rooms, clipped on their nametags and assembled for the opening session. The lights dim. The moment of truth arrives. Success hinges on what happens next…
The opening moments of a corporate or organization meeting can make or break the event. Challenge, engage and enthrall your audience during those moments, give attendees a cathartic experience that sends their emotions rocketing and victory is yours - everyone on your leadership team becomes a hero.
How do you put a “kick” into your meeting kickoff? Certainly, all the rules of business theatre apply, like a captivating original theme and logo, creative staging and lighting and a well-written, entertaining program integrating (depending on your budget) PowerPoint and live entertainment (actors, dancers, singers, stunt teams, musicians and magicians).
But there’s another trick you can pull out of your hat – one that will lend “Hollywood movie magic” to your event: Preproduced motivational video clips.
Now, don’t confuse motivational video presentations with the multi-image slide shows that dominated the meeting arena for nearly two decades. They have as much in common as PlayStation®2 and Pong. Today’s preproduced video openers deliver sensory experiences far and above those of their slide show predecessors. And they provide pulse-pounding entertainment value and audience involvement for a fraction of what it costs to create a video from scratch.
For example, Opening Moments Media offers nineteen different presentations, ranging in length from one-and-a-half to five minutes. They are specifically designed for corporate and organization meetings and promote a variety of themes, including teamwork, patriotism, American spirit, challenging boundaries and embracing change. If you already have a meeting theme in mind, chances are one or more of these motivational clips will match it. If you don’t have a theme, you can develop one around an already produced video. In essence, the video becomes the Velcro that connects all the elements of your meeting together.
In addition, motivational videos are communication tools. They’re designed, like your meeting, with a particular goal in mind – to get your audience to react: to say, feel, do AND even think the way you want them to think. Original music scores and dynamic images appeal to your audience’s emotions, sending the excitement and expectation in the room sky high – ensuring an enthusiastic reception for the presenter who follows the video. Preproduced clips are perfect for annual meetings, sales events, recognizing achievers, promoting teamwork, announcing re-organizations and even signaling coffee breaks.
Preproduced video presentations can even put well-known proprietary brands to work for you. Opening Moments Media pioneered this concept, having just produced an exclusive new series, A Matter of Honor, featuring the U.S. Navy’s famed Blue Angels. Each segment in the five-part series speaks to a corporate theme, with titles like Recognizing Leadership, Collaboration, and Vision: Anticipating the Unknown. Each segment of the series, like all the programs in our catalogue, can be rented “as is.” Or, for a small customization fee, the clips can integrate your company brand and services. This means inserting your company logo and video of your organization’s products and services. In short, you get a customized video for about a quarter of the price you’d pay to produce the program yourself. In the case of A Matter of Honor, your meeting can feature highly recognizable icons – the Blue Angels – without putting you through the time and hassle of licensing them on your own.
Clients who’ve tried our motivational video clips love the quality, cost-effectiveness, value and impact of the productions. They appreciate obtaining a video they couldn’t create on their own, a video featuring recognizable icons, for a minimal investment and with quick turnaround (usually less than ten days).
So, to create a successful meeting experience for the entire company, incorporate video clips into those important opening moments. Their power and impact will be felt and remembered long after the meeting ends.
David Haneke is Owner and President of Phoenix-based Opening Moments Media (www.openingmoments.com). Opening Moments Media specializes in preproduced, motivational video clips for large business and sales meetings. The company also produces meetings for corporations and organizations.
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