Length 4:40
View Video (Flash)
Challenge: Make life-saving information available to a more diverse national audience using existing English language material.
OMM creative: By providing translation, Spanish direction, voice over recording, and sub-titles in both Spanish and English, we were able to expand the client's target audience substantially. Along with menu & DVD encoding and digital mastering, OMM also created the graphic arts face and DVD cover label design. This DVD, previously available only in English, is being used nationwide to deliver an important safety message to a much broader audience, including the large Hispanic community and the hearing impaired.