How to Select the Best Production Company

    Event Production: Effective Messaging 3 of 9

    I've asked Susan Tarantino, a seasoned Corporate Event Producer, to continue the Event Production series with Part 3 of 9 on the top three priorities in developing an effective message for the organization leader responsible for corporate and sales meetings.


    Defining the message for your corporate event: it’s not as hard and it’s not as easy as you think!  After all, in this economy, every VP will say the message is increasing sales and/or retaining clients. Then enters that other important influencer: the audience.  They want to know what management wants BUT they also have their own questions. They want to succeed and grow. Below I layed out three ideas for crafting a successful message.