The following paragraph is quoted from ShootOnline:
"A girl takes a swig of milk from a carton, and embarks on a mountain biking run only to fall shortly after she gets started. Continuous action, though, has her up in a second as she takes on a skateboarding challenge, only to take yet another tumble. Back on her feet instantly, we next see her on a soccer field, taking yet another header. Finally she jumps feet first into a pommel horse run. She executes it without a hitch, sticking a perfect landing."
Mark Zibert of Sons and Daughters, Toronto, directed this spot. The ad agency is Dare Vancouver.
As organizations, we want to keep our eye on the prize, which can involve serving the customer, or achieving an intended result. Are you looking to motivate your organization? Contact us about integrating value moments for meetings, or licensing an inspirational video like this one.