The following is quoted from Shoot Magazine Online, from their article "The Best Work you May Never See" U.S. Paralympics' "Words - Own Your Life".
We open on U.S. Navy reservist Mike Johnston stepping out on the track, warming up and preparing for his evening training session. He takes a breath and adjusts his foot into the starter block. He turns his gaze up in determination and begins his sprint with the utmost focus.
We then see that Johnston is no ordinary athlete as we cut to a shot of his amputated leg supported by the word "Passion" in place of where his prosthetic leg normally exists. We see him careen forward at full speed, treading evenly on both real and false limb alike as we see his leg morph to read, "Power." The shot of his moving legs slows along with the super, "Strength," which suddenly shatters, revealing his real-life prosthetic leg.
Johnston moves out of the screen as we see the super, "Own your life, " along with the voiceover, "You already have everything it takes to own your life." The spot closes with the USA Paralympics and Department of Veteran Affairs logos followed by the super, "Find your sport. USParalympics.org."
"Words--Own Your Life" was directed by Luc Schurgers of Green Dot Films for agency Ignited. Editor was Doobie White of Therapy.
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