This spot opens with a little boy playing in the street, moving his hands above his head in circular motions. He doesn't see an oncoming scooter approaching, nor does he seem to be aware of the beeping of the horn. We hear a thump, the screen goes black, and we don't really know what happens next.
Then we flash back to when this young boy was a baby at a celebration of family, where the father introduces a noise making toy, but the baby can't hear. Next we're in the Doctor's office where he has made the assessment that the boy has a congenital hearing disorder. In the next scene we see the father working closely with the young boy, helping him with several activities like seeing how beads bounce at vibration, counting 1, 2, 3, 4. Then the father holds his son's hands on his larynx to feel the vibration when he speaks, "Be a good boy...".
The boy is with his father one afternoon, and, having learned sign language, starts to sign, "Daddy, I want to learn to speak", with the same circular hand sign motion that he was using in the opening scene.
One day the boy is playing with other children, and something goes wrong. The father senses that something has gone wrong, and quickly runs down a flight of stairs to listen to his son. He says to the boy, "What is going on; slowly." And the boy signs to his Dad that the kids were saying something about O-O-O to the boy. The father is irate, and his eyes start to burn with anger. The boy recognizes his Dad's anger at the neighbor children, and the boy grabs his Dad's hand and says, "Be a good boy, Daddy." This is really touching. Obviously, his father had led his son by example, and in this moment, the boy speaks to his father in a way that saves the day. The caption concludes with, "In a silent world, use your love to speak."
I can't help but think of the correlation to a sales force. We often hear, "See one, do one, teach one." This boy had observed his Dad in multiple situations, and then he was 'doing' play with his friends. It was now this boy's opportunity to 'teach one', in a gentle, beautiful, respectful way. I think this can be used as a teaching moment for the sales force, "See one, do one, teach one".
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