As an artist, I am thankful that I am not color blind. And yet I do not have a sense of smell, having lost that during a hiking accident recently. I can, however, remember the smell of roses, of rain in the desert, and the smell of the ocean. But that is no longer part of my experience. In a related way, many people have no sense of color. In this amazing motivational video, the perspective of a person who is colorblind is wonderfully captured; and what's even more amazing is when they begin to see color -- for the first time -- moving from the bland to the beautiful.
In the sales process, we often try to assist our clients with seeing things differently. We think our client may be looking at something with rose-tinted glasses, and we want the client to take off the glasses and be more objective in their experience of our product or service. This motivational video for Valspar does such a wonderful job of helping us see how a small pair of specially designed glasses can enable them to experience something completely new, completely beautiful!
Video stories, like this one, are so powerful in helping people change their understanding, their perspective, and their worldview. Like these colorblind individuals who now see colors, video can help paint a canvas to help others see things anew. If you would like assistance getting started, below is a coupon for $100 off, plus a free creative consultation; help your sales people and your clients see differently!