As a creative person, believing in an idea is the difference between life and death, at least as far as creating targeted projects for audiences, and helping people get inspired to take action -- believing that they can do what they set out to do.
This American Airlines motivational video clip, "Putting Them First", in support of those who serve not only contains a powerful emotional component, it also contains an effective call to action for the AA website, where guests can participate in supporting our US troops, as well as find ways to get involved in Haiti relief, American’s Miles For Kids In Need®, and several other initiatives.
