This is one of those motivational videos that stay with you!
The following is from Shoot Magazines article, Best Work of the Year. This spot was created by W+K London, and the spot was directed by Ulf Johansson of London's Smith and Jones Films. London's MPC handled the visual effects.
"Cats With Thumbs" opens on a man pouring milk into a bowl of cereal as his cat watches quite intently. Banished to the backyard so the man can enjoy his breakfast without being stared at, the cat suddenly sprouts opposable thumbs, and one of the best moments of the spot finds the cat picking up a ball with ease thanks to his newfound dexterity and realizing he wil now be able to do all sorts of things he couldn't do before.
His feline friends in the neighborhood also grow thumbs, enabling them to thumb through books on military strategy (as well as file their claws and do needlepoint), and before long, the cats organize an army, and they've got only one thing on their minds--Cravendale milk!
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