It seems that if we approach our work, our clients, our vendors, and our opportunities with the same sense of awe, the same sense of anticipation and openness, we will really enjoy our experience!
Cited in Creativity Online, "When kids call something "cool," it can mean a lot. In fact, in some cases, it's the ultimate stamp of approval. Cole & Weber United and directorial trio Everynone produce this touching spot for apple juice brand Tree Top.
"It's the first TV effort for the company in 30 years, and shows kids going through a wide range of new experiences -- from the moment you held a conch up to your ear to the one where you touched a baby turtle. Filmed with a retro look in a mock documentary style, the spot is a good play, both for kids that have yet to lose that sense of wonder, and for adults that long for a bit of nostalgia."
Inspiration comes in so many wonderful packages! Creating these analogies in video helps sales people and employees embrace a sense of wonder in their work.
I'm always imagining how we can better assist our clients! With a sense of wonder, we listen, take notes, ask a lot of questions, and then come back to our clients with creative recommendations, based on the audience, the response, and the action desired. I would love to provide a free creative session where I can listen, and listen more, to your hoped-for result, then come back with a sense of wonder to tell your story.