We open with a simple bowl of pudding covering red velvet cake. We see pudding being a special part of various touching moments in our lives: making the bearer of the pudding become the winner of the popularity ranking among 20-somethings, solving quarrels between a young brother and sister, a teenager running down the stairs - having paused his video game, building bridges with neighbors who may not have been so welcoming, and making home-away-from-home families come together - as at the fire department. Director Joanna Bailey does a masterful job with creating a spot that features real people as well as casted actors.
In my family, Tapioca, when it was freshly warm off the stove, was always a favorite treat to bring everyone together -- usually at Grandma's house during the holidays!
I couldn't help but think of the analogies so beautifully knit together in this 40 second spot. Analogies to business. In almost any business, there are moments where a product or service does something special, where it solves the day, or makes a difference in someone's life.
Are you looking for a custom video that brings together ideas to promote your product or service? Ask me for a free creative session, a 10-15 minute session where I can listen, listen some more, and then make a creative recommendation that engages media to tell your story.
Unlike a taxi cab ticker which starts charging the moment you open the door, my ticker doesn't begin until after the initial creative session where I can listen to what you want to create, along with the results that you need to achieve (and what may have or may not have worked in the past). Then I can come back to you with ideas that get results, as our team has been able to do for over 250 companies.
listen, listen some more, and then make a creative recommendation that engages media to tell your story.
Unlike a taxi cab which starts ticking the moment you open the door, my ticker doesn't begin until after the initial creative session where I can listen to what you want to create, along with the results that you need to achieve (and what may have or may not have worked in the past). Then I can come back to you with ideas that get results, as our team has been able to do for over 250 companies.
- See more at: http://www.openingmoments.com/free-creative-session?&t=40810#sthash.8Cj3F1If.dpuf