Some motivational videos pull out all the stops when it comes to warm memories, specifically moments when people come together! This one for Ambrosia pudding is simply exceptional!
We open with a simple bowl of pudding covering red velvet cake. We see pudding being a special part of various touching moments in our lives: making the bearer of the pudding become the winner of the popularity ranking among 20-somethings, solving quarrels between a young brother and sister, a teenager running down the stairs - having paused his video game, building bridges with neighbors who may not have been so welcoming, and making home-away-from-home families come together - as at the fire department. Director Joanna Bailey does a masterful job with creating a spot that features real people as well as casted actors.
In my family, Tapioca, when it was freshly warm off the stove, was always a favorite treat to bring everyone together -- usually at Grandma's house during the holidays!
I couldn't help but think of the analogies so beautifully knit together in this 40 second spot. Analogies to business. In almost any business, there are moments where a product or service does something special, where it solves the day, or makes a difference in someone's life.
Are you looking for a custom video that brings together ideas to promote your product or service? Ask me for a free creative session, a 10-15 minute session where I can listen, listen some more, and then make a creative recommendation that engages media to tell your story.
Unlike a taxi cab ticker which starts charging the moment you open the door, my ticker doesn't begin until after the initial creative session where I can listen to what you want to create, along with the results that you need to achieve (and what may have or may not have worked in the past). Then I can come back to you with ideas that get results, as our team has been able to do for over 250 companies.
listen, listen some more, and then make a creative recommendation that engages media to tell your story.
Unlike a taxi cab which starts ticking the moment you open the door, my ticker doesn't begin until after the initial creative session where I can listen to what you want to create, along with the results that you need to achieve (and what may have or may not have worked in the past). Then I can come back to you with ideas that get results, as our team has been able to do for over 250 companies.
- See more at: http://www.openingmoments.com/free-creative-session?&t=40810#sthash.8Cj3F1If.dpuf
