This is one of Johnny Walker's spots that have nothing to do with alcohol, everything to do with making things happen when your reality changes!
In one of Johnnie Walker's motivational videos, we see a working man living in a gray world without color, who dreamed of a better world filled with glittering possibilities. They're the kind of dreams that make the world go round! One day a red flower blows into the bowl that defines his world, and he begins believing that he can make it to this better world filled with possibilities. He tries to take action towards his dream by making the effort to climb out of his world alone, but he fails.
In one of Nike's motivational videos entitled "Jumprope", the idea of visualizing past successes and envisioning future results is very powerfully illustrated! We see a hooded figure from the back vigorously working out at jumping rope; then we see a young man's face from the front, as he jumps, recalling the success he's experienced surfing as a boy, and then envisioning himself as a professional surfer in the future, succeeding in various wave jumps,.
In the words of one of my commercial writers, Bill Warriner, "This is one of the most elaborate, beautiful, intellectually astounding commercials I've ever seen -- and 3 minutes long!" The sponsor is Docomo, the Japanese cell phone/smartphone manufacturer and the virtual Verizon wireless network in Japan."
Michael Jordan, a true dynasty in the athletic realm, briefly tells his story of why he succeeds in one of Nike's amazing motivational videos.
Samuel Bayer, Producer of Chrystler's 2 minute spot "Born of Fire", perhaps created a change in the nation's attitude towards the city of Detriot through this cry of celebration. It's an anthem that has not only increased brand perception for Chrystler, but has also raised the spirit of Detroit.
This motivational movie clip tells an absolutely wonderful, cohesive story of innovation one event at a time. Director Rupert Sanders (along with ad agency TBWA Chiat Day, NY) is thinking out-of-the-box.