Tracy Garrity, an outstanding Event Producer, concludes her 9-part series on producing an exceptional corporate event, insight for the marketing and sales leader. - David Haneke
When I first started in this industry, I had a very wise event producer who told me that by the time a good Event Producer arrives on-site, there is nothing for them to do but sit back and enjoy the show. “You are the guy who brings the ice to the party,” he told me. “Everything else is
This is Part 8 in an 9-part series on creative event management ideas, a brief conversation between the virtual production team of Tracy Garrity, Event Producer, and David Haneke, Executive Producer, where they reveal the creative magic in planning a corporate event - and the value of collaboration between the client and the production team.
David: One of the first questions that I ask clients who approach me for creative development of an event is, “What is your sales force experiencing now, and how do you want your people to feel, respond and act as a result of an event or video?”
This is Part 7 in an 9-part series on what to look for in the best event production companies by expert event producer Tracy Garrity. When I buy anything, it is critically important that I understand exactly what I’m buying. I want to know what it’s made of, how long it will last and what maintenance is required, as well as what my experience will be! -David Haneke
If it allows for customization, I want to know how much input I have and what are the approval points along the way. I want to understand how much it costs, all inclusive, and when I can have it. The more the item costs, the more due diligence I’m willing to put into the purchasing decision.
As an informed buyer, it is my responsibility to
Tracy Garrity, Event Producer for over 30 years, continues Part 6 of an 9-Part Series on how to select the best event production company. - David Haneke
Processes are imperative in corporate event production. I am a process freak. They are the walls within which the creative ideas abound, bounce around and then thrive. Everyone benefits from good processes – the client, the production team and ultimately the event. Expectations are clear, critical information has been communicated, budgets have been researched and approved, roles and responsibilities are understood and the timeline is agreed upon. Everyone is singing from the same hymnal. Success means the same thing to all of us.
It is critical to know what will make the corporate event a success in the eyes of our clients. There may be several right answers to this question, depending upon who is asked. The crucial element is
This is Part 5 in an 9-part series on what to look for in the best event production companies, written by Tracy Garrity, an experienced Event Producer who has been producing live events for over 30 years. -David Haneke
The success of any corporate event rests upon the shoulders of the team. Producers are only as creative, experienced, strategic, connected, savvy, and productive as their teams. We spend our whole lives cultivating
I've asked Susan Tarantino, a seasoned Event Producer, to guest blog this month. In addition to her wit and her honesty, Susan brings the experience of dozens of wonderfully executed large events with her, and I believe you'll find her comments not only real, but helpful in event management! This is part 4 of a 9-part series on effective event production by our guest bloggers.
-David Haneke
I've asked Susan Tarantino, a seasoned Corporate Event Producer, to continue the Event Production series with Part 3 of 9 on the top three priorities in developing an effective message for the organization leader responsible for corporate and sales meetings.
Defining the message for your corporate event: it’s not as hard and it’s not as easy as you think! After all, in this economy, every VP will say the message is increasing sales and/or retaining clients. Then enters that other important influencer: the audience. They want to know what management wants BUT they also have their own questions. They want to succeed and grow. Below I layed out three ideas for crafting a successful message.
I've asked Tracy Garrity, an exceptional Event Producer, to continue Part 2 of a 9-Part Series on selecting the best event production companies, focusing on what you should expect from a trusted event production partner.
- David Haneke
When it comes to getting the most bang for your buck, the devil is in the details.
It’s very important to make sure that you really are comparing apples to apples. The best way to insure a fair comparison is to start with a detailed bid. The more information given, the less
I've asked Tracy Garrity, a colleague and an exceptional Event Producer, to write a series of 9 guest blogs on working with the best event production companies in the industry. When you have the best event production company working for you, it gives you the freedom to take care of other priorities. But how do you know that you have the best? Below is the first in an 9-Part Series.
- David Haneke
Finding the right production company is a critical first step in putting together a successful meeting. There are a lot of good production companies out there. How do you determine which one is right for you?
Begin with the end in mind. What will make the event successful in your mind, your boss’s mind and the minds of the attendees? Is there more than one audience? What do they need to learn, believe, feel and embrace
Unless you've produced several videos, you might be asking what's required to produce an outstanding custom video. In other words, what time is required on the front end to plan a video? How much footage is required? Who are the key players to make everything happen? What kind of a return can I expect from a video?
