When I meet with potential clients, one question that I get asked is, "How much does it cost to make a video?" Well, that's a great question, and I'm glad you asked! Clients often want a straight forward answer, like, "it's $2,000 per finished minute", or "There are 3 options: $5,000, $15,000 and $75,000", or, "Here's a rate card". In order to answer that question, may I use an analogy? Buying a video is similar to buying a house, i.e. not all
Unless you've produced several videos, you might be asking what's required to produce an outstanding custom video. In other words, what time is required on the front end to plan a video? How much footage is required? Who are the key players to make everything happen? What kind of a return can I expect from a video?