Tracy Garrity, Event Producer, concludes her 9-part series on producing exceptional events and event management, insight for the Marketing and Sales Leader.
When I first started in this industry, I had a very wise boss who told me that by the time a good Producer arrives on-site, there is nothing for them to do but sit back and enjoy the show. “You are the guy who brings the ice to the party,” he told me. “Everything else is ready to go. It’s the last thing you need and the one thing everyone else forgets.”