When I meet with potential clients, one question that I get asked is, "How much does it cost to make a video?" Well, that's a great question, and I'm glad you asked! Clients often want a straight forward answer, like, "it's $2,000 per finished minute", or "There are 3 options: $5,000, $15,000 and $75,000", or, "Here's a rate card". In order to answer that question, may I use an analogy? Buying a video is similar to buying a house, i.e. not all
Samuel Bayer, Producer of Chrystler's 2 minute spot "Born of Fire", perhaps created a change in the nation's attitude towards the city of Detriot through this cry of celebration. It's an anthem that has not only increased brand perception for Chrystler, but has also raised the spirit of Detroit.