The International Users event, Blackberry World 2011, featured new 3D technology on screen for 5,000 attendees at Marriott World Center in Orlando, FL.
Tracy Garrity, Event Producer, below continues Part 6 of an 9-Part Series on event management and planning corporate events.
- David Haneke
Processes are imperative in corporate event production. I am a process freak. They are the walls within which the creative ideas abound, bounce around and then thrive. Everyone benefits from good processes – the client, the production team and ultimately the event. Expectations are clear, critical information has been communicated, budgets have been researched and approved, roles and responsibilities are understood and the timeline is agreed upon. Everyone is singing from the same hymnal. Success means the same thing to all of us.
It is critical to know what will make the corporate event a success in the eyes of our clients. There may be several right answers to this question, depending upon who is asked. The crucial element is to ask the question and define expectations early.