In the words of one of my commercial writers, Bill Warriner, "This is one of the most elaborate, beautiful, intellectually astounding commercials I've ever seen -- and 3 minutes long!" The sponsor is Docomo, the Japanese cell phone/smartphone manufacturer and the virtual Verizon wireless network in Japan."
This is one of Jameson Irish Whiskey's humorous inspirational movies (30 second spot). With tongue in cheek, the subtle message of "Never, never, never give up" comes through, regardless of what it takes!
