This is an amazingly innovative campaign for getting people to change a habit that relates to safety for both the client and the person on the street. And when combined with social media, it becomes a powerhouse of change, and drives more business!
This motivational video opens early in the morning with athletes waking up across the world, speaking various excuses about how difficult it is to get going, "I am not a morning person" one athlete says.
This is one of Johnny Walker's spots that have nothing to do with alcohol, everything to do with making things happen when your reality changes!
In the midst of seemingly impossible odds, Dick and Rick Hoyt delightfully exemplify teamwork. Dick Hoyt, the father of a disabled son, has for years created a life of joy for his son, empowering him to be his best. And in the process, he has brought dignity not only to his son, but to an entire generation of individuals who have disabilities. Disabilities are not always physical...they can be in our minds as well.