I love motivational videos that empower people to make a difference, to change current circumstances, to do something locally that has far reaching impact. This short spot for the California Endowment by the agency Preditorial in Los Angeles, carries such a story.
"What started as a whisper, slowly turned to a scream...", the music in the background of this spot sings out. The voice-over talent continues the theme, "Everyday people choose to do the right thing. There's an insurance agency that does that, too. Liberty Mutual Insurance. Responsibility: what's your policy?"