From the spot by Hennessey:
"The greatest speed record chaser of all time, Malcolm Campbell (1885 - 1948) was an English racing motorist who devoted his life to the pursuit of speed. Campbell set nine world land speed records and was the first human to break the 300 mph barrier."
This motivational video concludes with Campbell heading into the eye of the storm, even as he chases his dream. This analogy is so real, so familiar to real life! We are often chasing the very thing that drives us. We are often running straight into the eye of the unknown, while keeping our eyes on the prize. Incidentally, the prize may not be a world record, but it may be focusing on something that compels us to move forward towards our goal. In the process, we may set a new record.
I love the voice over story line, speaking about Malcolm Campbell: "When they told him he had reached the limit, he just had one thought: fast!"
I've invested the better part of the past 14 years helping Sales VP's inspire their sales force with visuals and story lines that enable them see things differently. I either arrange to license a motivational video from an existing spot, campaign or production like this one, customizing it. Or I help clients create a video message from scratch, specifically designed for a certain message, like "The Extra Mile" for HP, where we integrate high speed printers with high speed NASCAR racing. In terms of customizing this spot, "The Man Who Couldn't Slow Down", we might customize the final screen, with permission, with the company logo. And the text, "What's your wild rabbit", with something like "What are you chasing?"
The thrill of creating videos, for me, is investing time listening to my clients' objectives, and then thinking of creative analogies, like this spot, that show determination, passion, love of the game and ultimate victory. Contact me directly and mention a free one hour consultation.