This spot for North Face opens with a young girl who visits an Exploratorium. She arrives at an exhibit of a painting featuring a high, snowcapped mountain and then begins visualizing herself on the mountain. Suddenly, we whisk into the painting which has now taken on a life of its own, and we're now helicopter skiing with her! Through a series of daring events, we experience various people doing daring things like swimming with sharks, jumping off a bridge into the river below, mountain biking to a planetarium to view stars and planets, ice climbing and other adventurous activities. The conclusion is a fast cut of activities with the text, "Never stop...searching, pushing, creating, making, climbing, dreaming, moving, playing, jumping..." and concludes with the The North Face tagline, "Never Stop Exploring".
The adventures of this young girl are so much like selling. In the adventure with meeting prospects, we explore all kinds of ground to get to the desired results through probing questions about client experiences, perceptions, desired outcomes, dreams, visions and desired results. Then we help our client see the result of using our services, even before that reality happens.
If you would like to customize The North Face spot with your company logo, contact me. Or, if you'd like to create a custom video for your organization with the types of activities experienced in your organization, I can help envision those ideas and assist with the production. Use the button below for a $100 coupon towards consulting and production, and get the conversation started.