In one of Nike's motivational videos entitled 'Voices', four female US athletes tell their stories of success, and how it came to be. "One day I just said, 'it doesn't matter what other people think'", the voice coming from an adult female athlete, while appearing to be spoken by a female youth.
We hear the experience of another female athlete, "They used to say, 'That girl is crazy...but then I just kept on winning'". Another asks the question as a youth, "Somebody's got to be the best...why not me?"
I love the forward looking, possibility thinking of these female athletes who, in retrospect, recognize that they had the determination to make the experience happen, regardless of what others thought about their capability!
From Creativity-Online:
Nike and Wieden + Kennedy Portland celebrate Title IX with a touching anthem spot, 'Voices.'
Directed by Anonymous Content's Mark Romanek, the spot features four U.S. female athletes: marathoner Joan Benoit Samuelson, boxer Marlen Esparaza, and basketball players Lisa Leslie and Diana Taursai. In tight, close-up shots, each talk about the obstacles they faced growing up. But what makes the work especially effective is the narratives are interspersed with shots of young girls, talking about the same difficulties.
Are you looking to set the tone for a meeting to empower your people to think differently? Do you want to inspire great performance in your team, and at the same time demonstrate how your team can accomplish just about anything they set their mind to? Contact me about about licensing this spot, or a similar one.
I get asked why it's necessary to license content that is widely available on YouTube? Here's a short answer: YouTube is designed for personal use, not business; copyrights are in place to protect the owner of the content, and often prohibit showing videos in a business setting. The good news is that it's inexpensive to license content like this spot for a business meeting. And often we receive permission to customize the spot with your organization's brand (assuming you're not a competitor with Nike!).
Contact me for a free creative consultation, our click below for $100 of on a custom production...our team is happy to put together an exciting idea to help inspire your organization!