Tracy Garrity, an outstanding Event Producer, concludes her 9-part series on producing an exceptional corporate event, insight for the marketing and sales leader. - David Haneke
When I first started in this industry, I had a very wise event producer who told me that by the time a good Event Producer arrives on-site, there is nothing for them to do but sit back and enjoy the show. “You are the guy who brings the ice to the party,” he told me. “Everything else is
This is Part 8 in an 9-part series on creative event management ideas, a brief conversation between the virtual production team of Tracy Garrity, Event Producer, and David Haneke, Executive Producer, where they reveal the creative magic in planning a corporate event - and the value of collaboration between the client and the production team.
David: One of the first questions that I ask clients who approach me for creative development of an event is, “What is your sales force experiencing now, and how do you want your people to feel, respond and act as a result of an event or video?”
I've asked Susan Tarantino, a seasoned Event Producer, to guest blog this month. In addition to her wit and her honesty, Susan brings the experience of dozens of wonderfully executed large events with her, and I believe you'll find her comments not only real, but helpful in event management! This is part 4 of a 9-part series on effective event production by our guest bloggers.
-David Haneke
I've asked Susan Tarantino, a seasoned Corporate Event Producer, to continue the Event Production series with Part 3 of 9 on the top three priorities in developing an effective message for the organization leader responsible for corporate and sales meetings.
Defining the message for your corporate event: it’s not as hard and it’s not as easy as you think! After all, in this economy, every VP will say the message is increasing sales and/or retaining clients. Then enters that other important influencer: the audience. They want to know what management wants BUT they also have their own questions. They want to succeed and grow. Below I layed out three ideas for crafting a successful message.
I've asked Tracy Garrity, a colleague and an exceptional Event Producer, to write a series of 9 guest blogs on working with the best event production companies in the industry. When you have the best event production company working for you, it gives you the freedom to take care of other priorities. But how do you know that you have the best? Below is the first in an 9-Part Series.
- David Haneke
Finding the right production company is a critical first step in putting together a successful meeting. There are a lot of good production companies out there. How do you determine which one is right for you?
Begin with the end in mind. What will make the event successful in your mind, your boss’s mind and the minds of the attendees? Is there more than one audience? What do they need to learn, believe, feel and embrace
