I've asked Susan Tarantino, a seasoned Meeting Producer, to guest blog this month. In addition to her wit and her honesty, Susan brings the experience of dozens of wonderfully executed large meetings with her, and I believe you'll find her comments not only real, but helpful in meeting production! This is part 4 of a 9-part series on effective meeting production by our guest bloggers.
-David Haneke
I've asked Susan Tarantino, a seasoned Corporate Event Producer, to continue the Event Production series with Part 3 of 9 on the top three priorities in developing an effective message for the organization leader responsible for corporate and sales meetings.
Defining the message for your corporate event: it’s not as hard and it’s not as easy as you think! After all, in this economy, every VP will say the message is increasing sales and/or retaining clients. Then enters that other important influencer: the audience. They want to know what management wants BUT they also have their own questions. They want to succeed and grow. Below I laid out three ideas for crafting a successful message.
I've asked Tracy Garrity, a colleague and an exceptional Meeting Producer, to write a series of 9 guest blogs on working with the best meeting production companies in the industry. When you have the best meeting production company working for you, it gives you the freedom to take care of other priorities. But how do you know that you have the best? Below is the first in an 9-Part Series.
- David Haneke
Producer
Finding the right production company is a critical first step in putting together a successful meeting. There are a lot of good production companies out there. How do you determine which one is right for you?
Begin with the end in mind. What will make the event successful in your mind, your boss’s mind and the minds of the attendees? Is there more than one audience? What do they need to learn, believe, feel and embrace
