Incredible animation, special effects and sound fx on this motivational video for DirecTV's ad "Hot House".
The following is from Shoot Magazines "The Best Work of the Year" article. This spot was directed by Noam Murro of Biscuit Filmworks.
"You can practically feel the heat blasting from the TV screen when you watch "Hot House." We first see a man lying in bed and calmly watching his bedroom fill with flames. It turns out what he's viewing is a dramatic film sequence on DirecTV that later has a fireman falling through the floor and rescuing a little boy. Indeed the original man's viewing experience is so intense that it looks and feels as though the scenes are literally playing out within the walls of his home as he moves from room to room.
Created by Grey New York and directed by MPC LA and animation from Buck NY, the spectacularly cinematic "Hot House" is part of a series of spots that promote DirecTV's multi-room viewing feature by depicting people watching films, pressing pause to freeze the action, then moving to other TV-equipped rooms to continue the flicks."
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