This article from Rangefinder Magazine speaks volumes about photographer John Ratchford's ability to see the beauty in each individual, to convey value to people even if they don't fit a popular mold. He empowers young people to feel important and he goes the extra mile to understand them.
It's the way to operate in business...and in our personal and professional relationships! In addition, his images and client testimonials demonstrate that he has succeeded in empowering people! This attitude towards people holds true across all production media: video/film, live events and photography.
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