Motivational Videos for Meetings

    Motivational Videos - the Blue Ocean Strategy

    [fa icon="clock-o"] Dec 13, 2011 9:58:00 AM [fa icon="user"] David Haneke [fa icon="folder-open'] Blue Ocean Strategy, competition, differentiation, innovation, new market space

    Blue Ocean Strategy, competition, differentiation, innovationRather than swimming in an ocean of competitors, the Blue Ocean Strategy (a book and executive summary by the Harvard Business Review) demonstrates how companies have created innovation and have made the competition irrelevant. Brands like Yellow Tail Wine, Cirque de Soleil, Starbucks, iPod and iTunes, Dell computers, Callaway Golf, NetJets, CNN and Curves...all doing something different that stood them apart.


    These companies are asking a series of questions that are different than anybody else.  Blue Ocean Strategy is contained in three basic concepts:

    1. Eliminate and reduce factors the industry has long competed on
    2. Raise and create factors the industry has never offered
    3. Simultaneously pursue differentiation and low cost. 

    In these three strategies, you create value innovation and make the competition irrelevant.

    I love the story of the NY Public Library, where these innovators not only looked at what was happening at other libraries, but also looked across the industry at people in theater, music, ballet and television shows, and took some elements from each and reconstructed a whole new market space. They grew demand, pulled in many new customers to the industry, and experienced an increase in attendance of 380%. And they created a buzz and benefitted from free marketing! Blue Ocean Strategy calls this first path.  We can all benefit from this kind of creative innovation!

    Are you looking for customizable motivational videos similar to the Blue Ocean Strategy that inspire greater results? Or are you looking to hire consultants from Blue Ocean Strategy to bring about an increase in revenue? Use the botton below for $100 off a custom production, and a free initial consultation.

    David Haneke

    Written by David Haneke

    One of the best things I do is to collaborate with our creative production team. I like to see productions get results! Those results include helping tell the vision of an organization, engaging in a sales effort, helping customers better understand the big picture of an organization, or helping clients see the value of services. One of my favorite compliments is from a client that said, "This is the best tool we've had in over 22 years to tell our story!" Specialties: Making an idea or concept come to life through video media: motivational videos, custom video production, and event production.

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