This inspirational video spot for Volkswagen is a kick! It gives us sweet simplicity as a boy makes use of his 'forces' with a little help from his Dad.
As mentioned in "Shoot" Magazine's article "The Gold Standard Rises in 2011", "The Force" is directed and shot by Lance Acord of Park Pictures, and shows the youngster trying with all his might to use the force--that special power we all know from the Star Wars films--to manipulate inanimate objects, but to no avail. Finally he focuses on his fathers's Passat in the driveway. Inside the house, dad activates the car's remote start feature, and Little Darth Vader's surprised and startled reaction to the automobile starting is priceless.
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