Motivational Videos for Meetings

    Motivational Videos - What Really Motivates?

    [fa icon="clock-o"] Jul 6, 2012 8:57:00 AM [fa icon="user"] David Haneke [fa icon="folder-open'] sales motivational videos, sales meeting openers, motivational videos, motivational clips, motivational videos for meetings, animated graphics, animated text, innovation video clips, value moments for meetings, inspiriational openings for meetings

    Scientific research that shows that three drives really motivate us to perform (and it's not money). This animated motivational video tells the story of a study of what really motivates.This animation by RSA illustrates the hidden truths behind what really motivates us at home and in the workplace.  Adapted by Dan Pink's talk at the RSA, this animation challenges the status quo of what motivates.

    Typically we think that higher wages, bonuses or incentives will motivate our teams, but research shows that a sense of purpose, a sense of doing something for the greater good causes people to perform, especially those who are technically sophisticated, highly skilled and educated.

     

    This study points out that for simple, straight forward tasks, money works great!  But when tasks get complicated and require conceptual, creative thinking, the reward of money doesn't work! 

    I think it's noteworthy that, as a manager, it's essential to pay people enough to take the issue of money off the table!  Much of the connection to purpose-driven work comes once  basic needs are met!  Even the best laid plans, without funding, may not come to fruition. 

    Once the issue of money is off the table, people value three things: autonomy, mastery and purpose. The result is employee engagement!  In terms of autonomy, this study points to the Australian company Atlassian, who, once a quarter, has a 24 hour period on a Thursday where people can work on whatever they want, with whoever they want; all the Company asks is that they show the result to the company at the end of that 24 hours. This has led to dramatic results with a whole array of software fixes and new product ideas.

    In terms of mastery, the reason people with jobs work for free using their highly technical skills is for the challenge, mastery and to make a contribution!  

    The study concludes that the purpose motive is essential to helping a company grow.  It prevents bad things from happening (bad products, poor service, and an uninspiring place to work). The purpose motive helps people benefit financially and also makes the world a little bit better!

    This message is unique not only because it flies in the face of conventional management, but also because of the way it is illustrated with fast motion marker drawings, to capture the essence of the study.

    Are you looking to inspire your organization with a motivational video like this one for RSA, to get results and incorporate purpose into the organization? Contact us for ideas.

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    David Haneke

    Written by David Haneke

    One of the best things I do is to collaborate with our creative production team. I like to see productions get results! Those results include helping tell the vision of an organization, engaging in a sales effort, helping customers better understand the big picture of an organization, or helping clients see the value of services. One of my favorite compliments is from a client that said, "This is the best tool we've had in over 22 years to tell our story!" Specialties: Making an idea or concept come to life through video media: motivational videos, custom video production, and event production.

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