Ginger Stephens is no ordinary, award winning Producer! In a recent Podcast interview, Ginger reveals the value of what she terms professional 'quarterbacking' of a media production.
This American Airlines motivational video clip, "Putting Them First", in support of those who serve not only contains a powerful emotional component, it also contains an effective call to action for the AA website, where guests can participate in supporting our US troops, as well as find ways to get involved in Haiti relief, American’s Miles For Kids In Need®, and several other initiatives.
Tracy Garrity continues Part 2 of an 9-Part Series on selecting the best event management companies, focusing on what you should expect from a trusted event production partner.
- David Haneke
When it comes to getting the most bang for your dollar, the devil is in the details.
It’s very important to make sure that you really are comparing apples to apples. The best way to insure a fair comparison is to start with a detailed bid. The more information given, the less there is to justify additional billing. The more detail to the bid, the more integrity to the quoted pricing.
I've asked Tracy Garrity, a colleague and an exceptional Event Planner, to write a series of 9 guest blogs on working with the best event production companies in the industry. When you have the best event production company working for you, it gives you the freedom to take care of other priorities. But how do you know that you have the best? Below is the first in an 9-Part Series.
- David Haneke
Finding the right production company is a critical first step in putting together a successful meeting. There are a lot of good production companies out there. How do you determine which one is right for you?
Begin with the end in mind. What will make the event successful in your mind, your boss’s mind and the minds of the attendees? Is there more than one audience? What do they need to learn, believe, feel and embrace when they leave the experience? You want to find a production company that will get in the trenches and work with you to achieve those goals.
This motivational movie clip tells an absolutely wonderful, cohesive story of innovation one event at a time. Director Rupert Sanders (along with ad agency TBWA Chiat Day, NY) is thinking out-of-the-box.
I've asked Susan Tarantino, an experienced Event Producer, to guest blog this month. In addition to her wit and her honesty, Susan brings the experience of dozens of wonderfully executed large events with her, and I believe you'll find her comments not only real, but helpful in event management! This is part 4 of a 9-part series on effective event management by our guest bloggers.
-David Haneke
You don't need to be a sports enthusiast to know about the late John Wooden...considered one of the greatest basketball coaches of all time. He influenced me personally: not because I played basketball, but because he lived and taught certain principles that to this day motivate me. For instance, he focused his players on being a team and helped them recognize their Creator, and to be the best they could be.
It's the opening day of your big meeting. The members of your sales team have arrived at the hotel, checked into their rooms, identified themselves with a lanyard tag and assembled for the opening session. The lights dim. Success hinges on what happens next...
We've all been to a wonderful movie and experienced powerful music sound beds underneath the film which swayed our emotions and provided a heightened sense of excitement, or perhaps fear, or a compassionate sense of empathy.
Our Video Producer Ginger Stephens recently visited three continents to capture custom content for the recent Comstor Worldwide Executive Meeting. Each of the four videos reinforced the theme "Bridging Partnerships" with an Executive positioned in front of an easily identifiable bridge. Each Executive did exceptionally well without acting classes, but with great coaching from our Producer Ginger and a local crew member. Each Executive individually addressed ties between bridge engineering and partner growth.
