In the words of one of my commercial writers, Bill Warriner, "This is one of the most elaborate, beautiful, intellectually astounding commercials I've ever seen -- and 3 minutes long!" The sponsor is Docomo, the Japanese cell phone/smartphone manufacturer and the virtual Verizon wireless network in Japan."
This is a somewhat abstract motivational video set in the future, with the theme of "Back to the Basics" or "Modern Times". It seems that the more advanced we get in our technology, the more we return to the people and processes that we're familiar with! In this short film by Director of Production Richard Mountney, you envision how the old is made new again!
This is one of Jameson Irish Whiskey's humorous inspirational movies (30 second spot). With tongue in cheek, the subtle message of "Never, never, never give up" comes through, regardless of what it takes!
Michael Jordan, a true dynasty in the athletic realm, briefly tells his story of why he succeeds in one of Nike's amazing motivational videos.
This spot with the tagline, "Dream As Fast As You Want to Be" for Pelephone is so adventurous and wild-haired that it's wonderful! Involving dream sequences, animated giant tortoises on volcanic beaches, and huskies in a peloton race, it's one of those motivational videos that let your imagination go wild, and yet, it's something that many of us may have experienced at one time (I remember running in slow motion in my childhood dreams)!
I love motivational videos that empower people to make a difference, to change current circumstances, to do something locally that has far reaching impact. This short spot for the California Endowment by the agency Preditorial in Los Angeles, carries such a story.
I've heard it said that athletes visualize their performance before they make it happen, whether it's a gymnast on a balance beam, a diver on a high board, or a football running back planning his route for a goal.
Ladanian Tomlinson(LT) American football running back, in the midst of his nine seasons with the San Diego Chargers, (he's currently with NY Jets) visualizes his run before the snap. Tomlinson, often referred by his initials, L. T., has been selected to five Pro Bowls and has been an All-Pro six times.
