In one of Johnnie Walker's motivational videos, we see a working man living in a gray world without color, who dreamed of a better world filled with glittering possibilities. They're the kind of dreams that make the world go round! One day a red flower blows into the bowl that defines his world, and he begins believing that he can make it to this better world filled with possibilities. He tries to take action towards his dream by making the effort to climb out of his world alone, but he fails.
In one of Nike's motivational videos entitled "Jumprope", the idea of visualizing past successes and envisioning future results is very powerfully illustrated! We see a hooded figure from the back vigorously working out at jumping rope; then we see a young man's face from the front, as he jumps, recalling the success he's experienced surfing as a boy, and then envisioning himself as a professional surfer in the future, succeeding in various wave jumps,.
In the words of one of my commercial writers, Bill Warriner, "This is one of the most elaborate, beautiful, intellectually astounding commercials I've ever seen -- and 3 minutes long!" The sponsor is Docomo, the Japanese cell phone/smartphone manufacturer and the virtual Verizon wireless network in Japan."
This is one of Jameson Irish Whiskey's humorous inspirational movies (30 second spot). With tongue in cheek, the subtle message of "Never, never, never give up" comes through, regardless of what it takes!
Michael Jordan, a true dynasty in the athletic realm, briefly tells his story of why he succeeds in one of Nike's amazing motivational videos.
I love motivational videos that empower people to make a difference, to change current circumstances, to do something locally that has far reaching impact. This short spot for the California Endowment by the agency Preditorial in Los Angeles, carries such a story.
I've heard it said that athletes visualize their performance before they make it happen, whether it's a gymnast on a balance beam, a diver on a high board, or a football running back planning his route for a goal.
Ladanian Tomlinson(LT) American football running back, in the midst of his nine seasons with the San Diego Chargers, (he's currently with NY Jets) visualizes his run before the snap. Tomlinson, often referred by his initials, L. T., has been selected to five Pro Bowls and has been an All-Pro six times.
Living the language of a city is always fun, especially when it involves traveling to an exciting destination! This motivational video captures the adventure of stepping out to experience something new, while enjoying friends and relaxing after work. This motivational video could also be licensed as a sales incentive destination video for Barcelona!
